Paratext or the brilliance of text and marketing
By: Asstt.Prof. Hemayatullah Khad
Abstract
You may have beautified many things in business and generally in many aspects of life for the purpose of marketing to shine and attract the viewer's eye and attention. The text also attracts readers with its special shows. Although in academic and literary writings, the content is more important than the aesthetic aspect, and its requirement is academic, cultural, literary richness and value, but the more the valuable subject is brilliant and decorated, the more the society will digest and accept it with interest.
Since the shine and beauty of the goods in commercial affairs attracts the special attention of customers, if the authors present their text to the society with beauty and brilliance, the interest of the reader and as well as the value will increase.
In this article, in addition to book marketing, methods of presenting an attractive text are examined.